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Subaru Boasts of a Decade’s Worth of Promoting Homosexuality 12/20/2004 Spread in ‘gay’ magazine lists accomplishments; Avis also vies for ‘gay’ dollar It’s important to give credit where it’s due. So car buyers should know that Subaru takes its role as the most pro-homosexual car company very seriously.
In fact, the company bought a four-page, four-color pullout section in the December 21, 2004, The Advocate magazine, surrounding a celebration of 11 “People of the Year” selected by the magazine since 1990. Honorees include V. Gene Robinson (December 23, 2003), the homosexual Episcopal bishop; Rosie O’Donnell (January 21, 2003); George Michael (January 19, 1999), following Michael’s arrest for lewdness in a Beverly Hills restroom, and former Gay and Lesbian Task Force leader Urvashi Vaid and the late artist Robert Mapplethorpe (both December 18, 1990). Note: Vaid’s book was endorsed by presidential and vice-presidential advisor Mary Matalin, and Mapplethorpe is known for his homoerotic, X-rated images that engulfed the National Endowment for the Arts in controversy.
As for Subaru, the fourth page includes this summary:
• First national automaker to sponsor the Human Rights Campaign
• First automaker to extend domestic partner benefits to all employees
• Featured on The L Word [Showtime’s lesbian drama]
• Recipient of the Los Angeles Gay and Lesbian Center’s Corporate Leadership Award
• First automaker to insert custom creative in gay media
• Founding sponsor of the Rainbow Endowment, whose Visa Rainbow Card has raised more than $1.5 million for health, civil rights and cultural causes
• Sponsor of numerous gay and lesbian cultural and athletic events
• Presenting sponsor of the 2004 AIDS LifeCycle.”
Sample ads from past campaigns are pictured, including one with a photo of a Subaru wagon with the slogan above it: “It’s Not a Choice. It’s the Way We’re Built.”
In 2001, all three major domestic auto companies – General Motors, Ford and Chrysler – adopted “domestic partner” benefits, with Ford earning a 100% rating this year from the Human Rights Campaign as one of the most “gay-friendly” companies in the U.S.
Not to be outdone, Avis, the rental car agency, purchased a two-page, inside cover ad in the January/February OutTraveler, a companion edition to Out magazine. The ad shows a man with his arms around another man, kissing him on the cheek, with this text:
While voters are moving to strengthen marriage laws, and parents are fighting to keep homosexual propaganda out of the schools, many of America’s corporate titans have gone pell-mell for the rich, niche, homosexual market. In fact, the Human Rights Campaign calls corporate America “the driving wheel” of homosexual activism.
Except for Philadelphia, where preaching the Gospel on the street gets you arrested on a felony “hate crime,” America is still a free country, so consumers should be aware of companies’ extracurricular activities when deciding where they spend their money.
You can also respectfully let companies know how you feel about their sponsorship of homosexual activism. It helps the most to contact local dealers, but it’s also good to contact the company.
Customer Service: 1-800-SUBARU3
Eastern Hours: 8:30 - 5:00 Monday-Thursday, 10:30 - 5:00 Friday
Central Hours: 8:30 - 5:00 Monday-Thursday, 9:30 - 4:00 Friday
Mountain Hours: 7:30 - 4:00 Monday-Thursday, 8:30 - 3:00 Friday
Pacific Hours: 7:30 - 4:00 Monday-Thursday, 7:30 - 2:00 Friday
Written correspondence can be sent to:
Subaru Plaza
P.O. Box 6000
Cherry Hill, NJ 08034-6000
Attn: Customer/Dealer Services
Subaru of America, Inc. does not include Canada, but Subaru Canada, Inc. can be visited at www.subaru.ca.
Avis reservations/comment line: 1 800 230 4898 (United States)
1 800 272 5871 (Canada)
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Concerned Women for America 1015 Fifteenth St. N.W., Suite 1100 Washington, D.C. 20005 Phone: (202) 488-7000 Fax: (202) 488-0806 |
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